Scott Zakrajsek is Chief Data Officer at Power Digital, a large independent growth marketing agency. The articles here cover data and AI applied to marketing, written for CMOs, brand leaders, and data leaders, and each one ties back to a marketing decision or a marketing operation.
Latest
-
The three roles it takes to build a marketing agent
Your best practitioner should be your agent builder, because a new hire learns the playbook second-hand and can't always tell when the marketing agent is wrong.